Adidas are one of the worlds top sporting brands and after nearly 100 years of production still strive to achieve excellence through technology, innovation and raw talent. Adidas made it's big debut for all to see in the 1936 Olympic games when the Dassler brothers persuaded Jesse Owens to use their products, of which he accepted and proceeded to win four gold medals. This lead to the first sponsorship of an Afican-American. After this Adidas grew from strength to strength and now are a multi billion dollar foundation with ties all over the world.
Webtogs love Adidas as a brand because of the consistent and meticulous nature of which their products are conceived. All products that bear the Adidas marque are tailored to fit the needs of the athlete and we feel this is very important when kitting our customers out.
Adidas being one of the largest and most recognisable brands around know a thing or two about adding technology to their products. Specialising in shoes Adidas have innovated countless ideas, fabrics and tech details since their birth nearly a century ago. Here below are a few of their ideas used in construction of Adidas trainers, hiking and walking shoes.
Adidas Formotion is a technology used in Adidas footwear. Formotion helps to reduce your foot's pronation and knee rotation. The key element in Formation is the sole of the shoes, boots or trainers as it adjusts to your activity to allow your feet to adapt more naturally to the terrain. At any angle of touch down a pair of radiused sliding plates in the midsole begin to slow horizontal forces as soon as contact is made with the ground. Adidas believe that this gives your feet a much smoother, more natural touch down. This is key in the Adidas Terrex footwear as in hiking and walking your footfall is not always going to be even.
Adidas adiPRENE+ is a highly durable but lightweight cushioning material which is located at the forefoot area of Adidas shoes and boots. This material is highly elastic and provides great support for pushing off each step. adiPRENE+ helps to propel you forward with each step, an important feature in active footwear. It can also be used as part of a midsole or the entire sole according to the shoe or activity.
Adidas adiPRENE is a durable shock absorbing material which is added either at the lateral impact zone or as an insert under the heel. adiPRENE helps to eliminate repetitive impact and dissipates shock from heavy footfall. Great for the Terrex series of off road footwear.
Adidas use Traxion technology in shoes and boots where grip is essential, originally developed for football Traxion gives perfect ground penetration and weight distribution for trail running, hiking and walking shoes.
Along with most other brands Adidas realised that the addition of a Gore-Tex lining in their Terrex walking shoes and boots gives unrivaled waterproof and breathable properties which is ideal for walking boots and shoes. Gore-Tex XCR is used in construction which has the best balance of comfort and breathability.
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