Merrell was founded by a few like minded guys back in the early 80's and have been at the front of of active footwear since their arrival. One of the first brands to use Vibram soles in their shoes, Merrell have made some great breakthroughs and now have a huge range of shoes, boots, sandals and flips. All the Merrell ranges are built with greatness in mind and each piece of footwear is tailored to a need or want from a customer. You can really feel that Merrell want to make their footwear jump out and drag you to the hills and down the valleys.

Merrell like most shoe brands want to get more people to wear their shoes, boot and sandals. Merrell do this by encouraging people to go outside and have fun, the Merrell way of thinking and their mission statement is to increase participation in the outdoors, focusing mainly on children so that later in life there is that want and nostalgia in getting out into the wilderness. Everybody loves to be outside when the weather is great and there are a few people that still love it when the weather is bad also. Merrell want to reach out to everyone and make life more fun and enjoyable, starting from the feet up.

Q - Form The Merrell Q-form technology is a women's specific midsole used in most women's Merrell shoes. Q-form helps to realign the way in which ladies walk as it tends to roll from out to in, therefore the midsole has an air cushion which helps to guide your feet back to neutral and add to the all day comfort of the shoes or boots.

Ortholite Anatomical This is they way in which Merrell footwear is constructed. It is made so that each shoe or boot can mould to the natural curves and contours of your feet so making the footwear very comfortable on long and short trips.

Aegis Aegis is a treatment that Merrell use to keep microbes and bacteria to a controllable level in your shoes, boots and sandals. Merrell use Aegis because it's 100% free from environmentally harmful substances and so keeping in line with the Merrell way of life.

Optiwarm Optiwarm is Merrells own synthetic insulating material used in their Winter boots. It's strategically placed in areas where the cold can effect you the most such as your toes, ankles and around the entrance to the boots or shoes.